Colour: Deep mauve / rich plum
A deep, luxurious plum with rich mauve undertones that brings beautiful depth and dimension to the lips. Romantic, sophisticated and striking, Perfect Plum is made for a defined lip that effortlessly stands out.
The Luxxe Looks Edit
Beauty favourites, in their own words.
“The gloss is so pretty! It gives my lips that lovely shine without making my look feel too much.”
Amara J.
Lip Gloss
“I love how the lashes bring everything together. Perfect when I want my makeup to look a little more glam.”
Tiana R.
Strip Lashes
“The lip liner makes defining my lips so easy. It pairs beautifully with my favourite gloss.”
Chloe M.
Lip Liner
“I love having options for both a soft everyday look and something more dressed up. So cute!”
Nia W.
Beauty Essentials
“The lip stain is such a fun addition to my routine. I love creating a defined lip and finishing it with gloss.”
Zara B.
Lip Stain
“The finishing touches make all the difference. I love experimenting with different lip and lash combinations.”
Mia L.
Beauty Essentials
Discover your routine, perfect your technique, and make every application feel effortless.
Start with clean, dry lips. If needed, gently exfoliate and apply a small amount of balm beforehand. Blot away excess balm before applying liner for a smoother finish.
Luxxe Tip: For the most precise application, keep your lips free from excess oils.
Use short, light strokes to trace your natural lip line. Start at the Cupid’s bow, work outward, and define the lower lip to create your preferred shape.
For a fuller, more dimensional look, lightly shade the outer corners and blend the colour inward. You can also fill in the entire lip for a more complete base beneath your favourite lip colour.
Use controlled strokes and avoid drawing too far beyond your natural lip line. Retract the pencil after use and use the built-in sharpener when needed to maintain a precise tip.
Pair your liner with a coordinating lipstick, lip stain, or Luxxe gloss. Blend the edges for a soft finish or keep the outline defined for a more sculpted look.
Choose a liner slightly deeper than your lip colour, softly shade the corners, and blend toward the centre. Finish with gloss at the centre of your lips for added dimension.
Line, Sculpt & Define.
