It Girl

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Chic, feathery and effortlessly glamorous. 

It Girl has that certain something you can’t quite put your finger on, but you definitely notice. Designed with airy, wispy layers and beautifully sweeping ends, It Girl creates a flattering, eye-opening effect with the perfect balance of bold volume and feminine softness. The varied lengths give her a soft, textured finish, while the delicate separation keeps the look feminine and fluttery rather than overly heavy. She’s made for the girl who loves to turn heads without looking like she tried too hard.

From dinner dates and girls’ nights to birthdays and dressed-up moments, It Girl adds that effortlessly glamorous finishing touch.

Handcrafted with care, every lash is a little reminder that being that girl isn’t about following everyone else — it’s about carrying yourself with confidence and embracing exactly who you are.

Wear It Girl as your reminder to embrace your individuality, own your confidence and never dim what makes you shine, because true It Girl energy comes from simply being confident in who you are.