“The gloss is so pretty! It gives my lips that lovely shine without making my look feel too much.”
Amara J.
Lip Gloss
Beautifully full, irresistibly fluffy and made to be remembered.
The Favourite is everything you love in a glamorous lash. Full, fluffy and beautifully luxurious, The Favourite features a rich, feathery finish with soft wisps that create captivating definition without losing that feminine softness.
The dramatic D Curl lifts and opens the eyes, while the dense layering gives you that unmistakable Diamond Russian finish — bold, polished and effortlessly glamorous. She’s the pair you find yourself reaching for again and again — the one that never disappoints, whether it’s a special occasion, a night out or simply a day when you want your eyes to do all the talking.
Handcrafted with care, each lash is designed to remind you of something we believe every woman deserves to know: You don’t have to compete to be chosen. There is already something about you that makes you unforgettable. You are worthy of being The Favourite.
The Luxxe Looks Edit
Beauty favourites, in their own words.
“The gloss is so pretty! It gives my lips that lovely shine without making my look feel too much.”
Amara J.
Lip Gloss
“I love how the lashes bring everything together. Perfect when I want my makeup to look a little more glam.”
Tiana R.
Strip Lashes
“The lip liner makes defining my lips so easy. It pairs beautifully with my favourite gloss.”
Chloe M.
Lip Liner
“I love having options for both a soft everyday look and something more dressed up. So cute!”
Nia W.
Beauty Essentials
“The lip stain is such a fun addition to my routine. I love creating a defined lip and finishing it with gloss.”
Zara B.
Lip Stain
“The finishing touches make all the difference. I love experimenting with different lip and lash combinations.”
Mia L.
Beauty Essentials
Discover your routine, perfect your technique, and make every application feel effortless.
Gently position the lash strip along your natural lash line without adhesive. Check that the band fits comfortably from the inner to the outer corner of your eye.
If the strip is too long, carefully trim a small amount from the outer end. Recheck the fit before applying adhesive. Never cut while the strip is on your eye.
Apply a thin, even line of lash adhesive along the lash band. Avoid applying adhesive directly to your natural lashes or into your eyes. Follow the adhesive product's instructions.
Wait for the adhesive to become tacky according to its instructions. This helps the lash band stay in position during application.
Using clean fingers or a lash applicator, position the band as close to your natural lash line as possible. Start by securing the centre, then adjust the inner and outer corners.
Gently press along the band to secure it. Allow the adhesive to dry fully, then check that both corners are comfortably in place. Stop using the lashes if irritation occurs.
One strip. One placement. Effortless Luxxe.
Never pull a lash strip off forcefully. Gently loosen the band from the outer corner, moving slowly toward the inner corner. If the adhesive resists, use an eye-safe remover suitable for your adhesive and follow its instructions. Keep remover out of your eyes.
Once the lashes are removed, gently lift leftover adhesive from the band without pulling on the lash fibres.
Carefully remove residue using a suitable method for your lash material. Avoid rubbing or tugging the fibres.
Avoid soaking the lashes or using harsh products that may damage their shape and finish.
Once clean and dry, use a clean lash brush to gently restore the fibres to their intended shape.
Let the lashes air-dry completely before placing them back in their case.
Return your lashes to their original tray or a clean lash case to help maintain their shape and keep them free from dust.
Handle with care. Store with love. Enjoy your Luxxe lashes again and again.